Comercio al por mayor de productos alimenticios, bebidas y tabaco
Productos y servicios
Comercio al por mayor de productos hortofrutícolas.
Actividades
Comercio al por mayor de frutas y hortalizas
Comercio al por mayor de frutas y hortalizas
Wholesale of fruit and vegetables
The company is primarily engaged in the wholesale trade of citrus fruits. Infinita is the CMR Group brand specialising in citrus fruits. Infinita is a well-known and prestigious brand name among its customers in central Spain, where it was first launched in 1978. It was incorporated in April of 1987. The company has a registered office located in Madrid, Spain. Since Infinita joined the CMR Group as a subsidiary in the year 2004, the brand has taken on a more global character, emphasising the quality features that have characterised its products from the start, and making this a reference brand for citrus fruit on the world market. The company changed to provide an all year round supply in the year 2006, when South African producers were granted the licence to grow and brand citrus fruit. These producers were previously selected for their reliable record, both past and present, in terms of quality, treatment and presentation of their products. Moreover, the company also runs regular publicity and promotional campaigns which have helped to raise the brand profile and its prestige among its customers.
