Comercio al por mayor de artículos de uso doméstico
Productos y servicios
Comercio al por mayor de productos de perfumería
Actividades
Comercio al por mayor de productos perfumería y cosmética
Fabricación de perfumes y cosméticos
Comercio al por mayor de productos de perfumería y cosmética
Fabricación de perfumes y cosméticos
Wholesale of perfume and cosmetics
Manufacture of perfumes and toilet preparations
The company is primarily engaged in the manufacture of perfumes and fragrances. It was established in 1972 and has a registered head office located in Madrid, Spain. The company operates as a subsidiary of Spain-based Loewe S.A. Loewe, the Spanish brand, famous for its leatherwear and ready-to-wear, launches its first feminine fragrance called L de Loewe. Initially destined to being sold exclusively in the boutiques of the brand, L de Loewe proved to be very successful, hence extending its availability throughout all channels of the selective fragrance distribution. This accomplishment encouraged the group to develop further in this line of business. During the following 30 years, ten olfactory creations were introduced on the market (5 feminine, 2 masculine, 1 universal and 2 seasonal fragrances): Loewe Pour Homme (1974), Aire Loewe (1985), Esencia Loewe (1987), Gala Loewe (1991), Aura Loewe (1994), Gala de Dia (1996), Agua de Loewe (2000), Esencia Femme (2002), Aire de Verano (Summer 2003) and Aire de Verano Aquamarine (Summer 2004). Over the years, the company has successfully entered the men skincare market with the launch of Loewe Advanced Technology. This new line of men's products appeals not only to the brand's loyal customers but is also winning new recruits, thanks to its innovative formula Ace Complex X300. The revolution continues with Solo Loewe, a new men's fragrance which, 17 years after Esencia Loewe, offers a new interpretation of Spanish culture with modern, audacious style.